Leadership

Our Story & Leadership

our story

Our Story

NDS InfoServ was founded in the early 2000s with a conviction that technology could fundamentally improve how healthcare organizations manage their revenue cycle — if it was built by people who understood the work, not just the code. From the beginning, NDS has been a family-built company, founded and led by the Gupta family, with a deep personal commitment to every client relationship and every solution we deliver.

Technology has been in our DNA from day one. While other RCM companies were scaling with labor, we were investing in AI, machine learning, and natural language processing — training our models on real-world clinical data, payer adjudication outcomes, and denial resolution patterns. That proprietary data advantage, built over more than two decades, is something no competitor can replicate overnight.

Over 20 years later, the principle that started NDS still drives us: earn trust by delivering results. Our longest-standing clients have been with us for over a decade — not because of a contract, but because we consistently perform. That kind of longevity is rare in this industry, and we take it seriously.

Our Values

Accuracy Over Volume

Accuracy Over Volume

We measure ourselves by the quality of every output, not just the quantity. Our 95–98% first-pass coding accuracy reflects a standard we refuse to compromise.

Governance First

Governance First

AI without oversight is a liability. Human accountability, auditable decision trails, and deliberate controls are built into every workflow we deliver.

Prove It Before We Sell It

Prove It Before We Sell It

We build proof of concept on your own data before you commit. If our technology doesn't perform with your data, we don't deserve your business.

Long-Term Partnerships, Not Transactions

Long-Term Partnerships, Not Transactions

Our client relationships are measured in years, not quarters. We succeed when our clients succeed — and that mindset shapes every decision we make.

Our Leadership

NDS is led by a team of technology and healthcare industry veterans who are directly accountable for how AI is designed, deployed, and governed across our solutions. Their combined expertise in RCM operations, compliance, and AI architecture ensures that every solution is built with discipline, transparency, and measurable impact.

R K Gupta

R K Gupta

Founder, CEO & Chief Technology Architect

R K Gupta is the visionary behind NDS InfoServ and the chief architect of the company's entire AI technology stack. With over 50 years of international management and technology experience, R K has been at the forefront of applying technology to business processes since the 1980s — when he pioneered the concept of technology-driven data processing with GCS (USA).

A computer science graduate of the Indian Institute of Technology (IIT), R K built NDS from the ground up and has personally driven the development of the proprietary AI models that power NDS's autonomous coding, payment posting, denial management, and appeals solutions today. He has served on one of the Indian Prime Minister's IT task forces, helping shape the development of the country's technology industry on the global stage.

R K's conviction that AI must be trained on real-world data — not generic public datasets — is the foundational principle behind every NDS solution.

Madhu Gupta

Madhu Gupta

Chairperson

Madhu Gupta is a member of the founding team at NDS InfoServ and has served as a senior executive in multiple leading businesses. As Chairperson, she provides strategic guidance to NDS's senior management — ensuring that the organization's decisions serve the interests of all stakeholders, including clients, employees, and partners. Her leadership style is grounded in bringing out the highest performance from the people around her, and her influence is felt across the culture and direction of the company.

Anurag Gupta

Anurag Gupta

Co-founder, COO & Head of Sales

Anurag Gupta drives NDS's growth strategy and client relationships. He leads the company's sales organization and oversees day-to-day operations, ensuring that NDS's AI-powered solutions are delivered with the reliability and service levels that healthcare organizations require.

With over 28 years of industry experience, a degree in Computer Engineering, and a post-graduate degree in Business Administration from a top global business school, Anurag brings a unique combination of technical depth and commercial acumen. He is responsible for translating NDS's technology capabilities into solutions that address real client pain points — at significantly lower costs and increased reliability. He also oversees the implementation of NDS's information security frameworks, ensuring compliance and adherence to SLAs across all client engagements.

Manisha Patel

Manisha Patel

CFO

Manisha Patel leads NDS's financial strategy, drawing on her extensive experience in financial management and accounting best practices. In addition to her responsibilities as CFO, she serves as NDS's primary liaison to local, state, and federal regulatory organizations.

A Certified Public Accountant with over fifteen years of experience with top audit firms and banks, Manisha has previously served as CFO to organizations ranging from family-owned businesses to divisions of international trading companies. She has also been responsible for conducting audits at a leading bank. Her financial discipline ensures that NDS operates with the governance and transparency that healthcare clients expect from a technology partner handling sensitive financial data.

See What NDS Can Do on Your Actual Data